Packaging is very important in presentation of goods: it seduces and invites to buy. A reflection on the relationship between case and contents to understand communication strategies for objects desire and to take creative possession of publicity language.
The image becomes language, publicity, graphics, comics. The image is no longer a subject but an object, becoming an icon. A photographic set to take one’s portrait and transform it as pop artists used to do. Taking one’s cue from billboards, cartoon strips and magazines, the manipulation of one’s photographic portrait becomes the way to create a timeless image: serialized, frozen, flattened and stereotyped.
A metaphoric menu to talk about what we eat ,watch and buy; a plate to fill with simple forms and colours to assemble, accumulate and compose, to make a statement of who we are.